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Book promotion websites in Germany

So you’ve just published your translated book on Amazon, Apple, Tolino, or other platforms. Now what? How do you find new readers in this foreign market, in a language you don’t know?

Doing a free or reduced price deal, in which you offer your book for free or for a bargain price for a limited amount of time, is always a good way to gain sales and increase visibility of your book (but take care to change prices on all sales channels at once so as to not violate the Fixed Price Law). If possible, enlist help from your translator. They can help you by posting links on Social Media sites. However, their reach is limited and may not include your target audience. That’s where book promotion platforms come in. They will feature your book deals on their site or send newsletters out to subscribers to help you reach a whole new readership.

Here is a list of book promotion websites in Germany. Some of them offer free services, others are paid. I’ve also created a PDF as an overview that you can download here if that’s easier for you. If you want to use these sites, you can find detailed tutorials in my online courseHow to promote your book in Germany“.

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XTME: Promotion of free and discount deals for Kindle ebooks

xtmeWith over 5000 visitors each day, and 2000 newsletter subscribers, xtme features fiction and nonfiction. You can submit a book without any reviews to feature new releases, but results will probably be better with several reviews under your belt.

The books are hand-picked from all submissions by the owner of the website, Johannes Zum Winkel. You can contact him in English and discuss your marketing needs directly.

SERVICES:

Promotion of discount deals The ebook deal must be cheaper than 1 €: Basic service is free
Promotion of free ebooks deals Basic service is free. For consideration of your book on very short notice, 9 € service fee will be charged. Sponsored features can be booked for 19 – 29 €. You can also submit your free English ebook to xtme:englishbooks
Banner ads with author intro 1 – 5 days from 9 – 100 €

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Buchregen – Discount promos, reviews required

Buchregen

Featuring reduced price promotions via their newsletter as well as on the website.

Requirements: At least 3 reviews with at least 4.0 average and at least 100 pages.

SERVICES

Discount deal promo about 30 € (1 day)
option to book Facebook advertising from 5.95 € (+1,500 people reach)

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BuchDeals – Promotion of free and discount ebooks

BuchDealsThey offer a newsletter service with ebook deals to subscribers as well as an app with an advertised “Book of the Day”. Read more about Buchdeals here.

REQUIREMENTS:

Book is offered for at least 50% reduced price, or free.
Book cannot be offered for a lower price 90 days prior to of following the promotion on BuchDeals
Only short term discounts (no permafree)
High quality (edited) books with a minimum page number (fiction: 150 p., nonfiction: 100 p., Children’s books: 20 p.)
Available on most, if not all, sales channels
Promotion on BuchDeals only once every 3 months

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Bestebookfinder – Ebook promo and banner ads

bestebookfinderSERVICES:

Banner ads for free ebooks and discount deals TAI 12 – 25 €

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BuchFans – Promotion of free and discount books

BuchFansAnybody (not just the author) can report ebook bargain deals or giveaways. An interesting add-on is the possibility for readers to submit book reviews or recommendations that might be published on the website.

SERVICES:

Listing of bargain deals and giveaways free
Sponsored posts 60 €
Banner ads (1 week) 60 € (in bundle with sponsored post: 100 €)
Banner design, Facebook promotion, remarketing 60 – 90 €

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ebook-Rabatte: Promotion of ebook discount deals

ebookrabatteIn contrast to XTME, Ebook Ninja, and others, it doesn’t focus on Amazon Kindle books only. Featured books may include links to all your sales channels.

SERVICES:

Promotion of ebook discount deals 1 € / day

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Tolle Buchangebote – Promotion of free and bargain ebooks

TolleBuchangeboteREQUIREMENTS:
-Book is offered for at least 25% reduced price, or free.
-More than 5 reviews averaging at least 3.5 stars
-Price promotion runs for at least 7 days

SERVICES:

Promotion of free and bargain ebooks Free

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Ebook Top Deals – Facebook and Twitter only, bargain ebook deals

EbookTopDealsEverybody can submit a book as Top Deal. It is expected to support the page by liking, sharing links, tweeting, etc. You will not be able to submit again, if you don’t help in the promotion.

SERVICES:

Promotion of discount deals Free

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Ebook Ninja – Promotion of free and discount deals for Kindle ebooks

ebookninjaSimilar to XTME with a smaller readership: 500 page views a day, 55 newsletter subscribers, as well as 800 Facebook fans and 300 Twitter followers.

SERVICES:

Promotion of free and discount deals service is free
Banner ads featured 1 week, service is free (for now)

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Schnulze der Woche – Romances, only new releases

schnulze-der-wocheA newsletter to all lovers of romances, features new releases in the genre every week, mostly between 0.99 and 2.99 €. Authors can submit their new releases for consideration, or book a giveaway or presentation.

SERVICES:

Feature as “Schnulze der Woche” (romance of the week) Free (but only selected titles)
Book giveaways or sponsored posts Small fee (ask: info(at)schnulze-der-woche.de)

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Ebook Bargains UK

ebookbargainsukYes, this is a UK site, but they send out daily newsletters to subscribers in several other countries, including Germany. They claim to be the world’s first and currently only international ebook promotion newsletter.

SERVICES:

They offer multiple listing options for low prices (from 5 GBP). Find out specifics on their website.

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PAPIERLOS LESEN (Paperless reading)

papierloslesenA site that focusses on E-Reader tests and ebook recommendations. High traffic (35,000 visitors a month), therefore prices are on the high side.

SERVICES

Banner ads from 49 € upward
Sponsored posts about your ebook (written by the owner of the website) 99 €

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EbookZone – All about Ebooks – Blog, Editors, Designers

ebookzone

A blog with ebook recommendations, but also several links to cover designers and freelance German editors. You can enter your price discount promotion by going to “Autoren” — “Ebook-Aktion mitteilen”. There is no guarantee that the recommendation will be featured, but it’s free, so worth a try.

SERVICE:

Features your price discount promotion        (if selected). It’s free.

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Seite 99 – Features an excerpt from page 99 of your book

seite99This is an interesting concept. The assumption here is that starting to read a book in the middle (on page 99) will give you more information about the quality of the book and whether you are going to like it or not, than starting at the beginning. If page 99 is exciting, captivating and entertaining, readers will want to get the whole book.

SERVICE:

Features your excerpt of page 99 and the link to the Amazon sales page. It’s free to submit your book, and it doesn’t have to be a price deal.

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Was lese ich (What I read) – Content-specific book lists and reviews

was-lese-ichWhen submitting a book to be featured on this website, authors can choose on a sliding scale to what extend a certain element is represented in their book (for example: a little Action, lots of Romance, no Sadness, some Magic…). Authors can also choose to offer review copies to book bloggers (rezi-suche).

SERVICES:

Book listing and finding book bloggers Service is free

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Suchbuch.de – Book listings and banner ads for print and ebooks

suchbuchSERVICES:

Book listings with excerpts free (add category for 1 €/month)
Banner ads 5 – 25 €/month

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Snapbooks– An app for ebook deals

Snapbooks

REQUIREMENTS:
-Book is offered at least 50% reduced
-Deal is offered for a limited time
-Book is available on all sales platforms (no Amazon exclusive books)

SERVICES:

Promotion of discount deals 1 week featured as a Top Deal: 250 € (only now, introductory price)

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Ebook News – Banner ads, book excerpts, and sponsored posts

EbookNews25% discount for self-published authors on all of their services.

SERVICES:

Book excerpts featured on the blog (1 week) 150 € (till March 31, 2015)
Sponsored posts (1 week) 250 € (till March 31, 2015)
Banner ads (1-12 months) 50 € and up

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Need help navigating any of these sites? Check out my course for screenflows on all of these websites.

FREE Video Mini Course on German publishing and marketing

In these 4 videos, you'll learn:


  • Where to publish your book in Germany.

  • Which laws and regulations to pay attention to.

  • How to get reviews for your German books.

  • Where to advertise your free and price promotions.


Watch now
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